iamamiwhoami is an electronic music and multimedia project headlined by Swedish singer-songwriter Jonna Lee. The project is notable not only for its artistic multimedia output, but also the creators’ leveraging of social technology and phenomena to disseminate their music and music videos.

At the Swedish Grammis held on January 2011, iamamiwhoami won the award of “Innovator of the Year”, a newly inaugurated category. An anonymous woman received the award on their behalf and handed to the speaker an envelope with the words “To whom it may concern” taped in front. The content is revealed to be an empty piece of paper. Before leaving, the woman says, “Thank you. That’s all I am allowed to say”.

Learn more about the project, check out iamamiwhoami on YouTube.